"Own the very best!"

Why buy a more expensive model?

It's a sideways move...

Upgrade what you now own instead...

You'll save thousands of dollars and get
far higher performance!

100% Buy Back Guaranteed

"Discover the hidden potential your HiFi has inside"

We warrantee our upgrades forever. If anything on any upgraded unit ever fails that we installed... we will fix it. Of course, this does not cover abuse, wrong use, shipping damage, and the like. Does not include shipping costs.

  The Upgrade Company's "cost-is-no-object" approach affords BETTER performance then the latest "Class A rated" "Editors Choice" "Top Pick" models!

Manufacturers want you to believe that high price equates to "State of the Art sound". Wrong. Upgraded players always beat out high priced models touted in magazines today, even those priced at $10,000 to $90,000. We have a 100% Buy Back guarantee on this! For megabuck models to be profitable in the market place, reviewers have to promote them and talk them up. Basic economics, you do not establish profitability by selling 5 or 6 pieces per year. Nor are the magazines themselves profitable unless they charge $5,000+ a month for inner cover advertising and their reviewers compensated somehow, typically in free gear for their high words of praise.

The reviewers would have to get a day job otherwise.

We do not give free products or "long term equipment loans" to magazine reviewers to influence reviews in magazines and e-magazines like manufacturer's do, so you won't hear about The Upgrade Company LLC in some magazines. Nor do we advertise to buy their positive reviews. The Upgrade Company is growing without reviewer "stamp of approval". Fact is, paid magazine reviewers have expressed their desire that consumers NEVER find out about The Upgrade Company. You've just discovered for yourself a gold mine of potential for your stereo through our upgrades.

Our testimonials from consumers like yourself speak volumes of what we have to offer you. Don't fall once again for the big magazine hype "Class A Rated", "Editor's Choice" "Top Picks". Lots of "reviewers" have rooms full of free gear & cabling from leading manufacturers. Trust your own ears. The Upgrade Company provides better sound for you then stock factory models. Manufacturers are profiting excessively from consumers all the time.

Our clients from all over the world continue to report that based on their independent comparisons using their Upgrade Company Signature Edition upgraded model, they were not able to obtain the same level of performance out of any stock model they compared. Not at any price level.
We realize this sounds like a big fat lie, but it isn't. Our track record, personal testimonials and 100% Buy Back Guarantee have proven otherwise.

Former top of the line models once upgraded by The Upgrade Company, easily surpass present-day "Class A rated "Editors Choice" "Top Picks" touted in magazines. High-end audio manufacturers today cannot remain profitable using high cost Ultra High End electronic parts throughout their models due to cost, supply, and time to manufacture constraints. They're getting cheaper and cheaper all the time inside.

   Massive untapped potential resides in all High-End audio components

High-end electronic manufacturers, regardless of prestige or retail cost, use cost-cutting techniques in order to maintain their profitability in this shrinking high-end audio/video marketplace. Top of the line models costing upwards of $10,000 still contain many of the same capacitors that cheap tabletop radio's use. It is sad but increasingly true. You'd be shocked to learn that many top of the line supposedly cost-is-no-object preamplifiers contain 10 cent surface mount power supply capacitors. The finest power supply capacitors available today for example are too expensive for manufacturers to profit from. This limits their performance potential.

The Upgrade Company's "house sound" has been time-tested and judged by over one thousand high-end audio consumers to be "State of the Art". We simply provide the type of sound listeners prefer over stock top of the line models. Our clients become satisfied and happy with the sound we provide them. Don't fall for the latest hype you read in magazines. You're wasting your money on the latest models, they're all under performers and built to a price point.

  "I finally sold my turntable"

The Signature Edition upgrade impresses immediately: Excellent pace, rhythm and timing, superb fine detail, lots of presence, impressive dynamics, extended tight bass with spot-on weight and "slam", extended finely detailed highs and gorgeous mids. Nothing "Hi-Fi" or "Digital" about the sound at all, simply gorgeous unexaggerated naturalness: the music itself.

Our customers have commented after the break-in period has been completed: "the sound is now very lucid and incisive, without being thrust forward at you", "music sounds sharp & focused, yet at the same time wonderfully refined and relaxed, with excellent weight and air." "Very fluid."

The Signature Edition upgrade utilizes the very latest and highest quality electronic parts from around the world which are constantly being updated and decided upon after countless hours of A-B comparisons to dramatically push performance higher then previously possible.

Each model receives special attention. All parts are expertly chosen from direct A-B comparisons to truly bring the unit up to State of the Art performance. Each part is measured and matched, for each specific model being upgraded. Typically over 150 parts are installed.

Each circuit board is thoroughly cleaned and triple checked before it is re-installed. Each model is carefully reassembled and fully tested to spec and burned in for 24 hours before it is returned to the customer. Typically our turn-around time is 2-3 weeks. Each upgrade comes with our 2 year fully-transferable parts and labor warranty and our 7 Day In-Home Trial 100% Buy Back Guarantee.

    Brand new models at the highest price levels contain generic low cost parts.

Why continue spending thousands of dollars at the stores for extremely minor incremental improvements? The Upgrade Company can expertly upgrade your existing electronics to outperform current top of the line models costing tens of thousands of dollars more.

Why not have your existing CD player, preamp or amplifier or dac upgraded instead for a HUGE leap in performance that will give you the sound you are after?

I built The Upgrade Company after reverse engineering the most expensive equipment for decades, because the sound quality was always lacking no matter how much I spent. The latest "Class A" "Editors Choice" "Top Picks" never sounded "live". Like so many audiophiles today, I was caught up in the "Merry-Go-Round" of buying and selling one model for another, never achieving the level of performance I desired. By combining the strengths of each manufacturer, we now can provide a level of sound that satisfies. The final goal of achieving sonic nirvana in the home requires our Signature Edition upgrade into each and every electronic component, not just the source or preamp.

There's no time like the present for Upgrade Company's Signature Edition upgrades.

I guarantee it.

Sincerely,
David J. Schulte, President
The Upgrade Company LLC
1222 Walkabout Lane
Harbor Springs, MI 49740
(231) 242-0946 EST

• New Sales
• "Signature Edition "Upgrades
• Modifications and repairs